All that glitters in Arizona is not necessarily gold. It may copper, one of the historical “Five Cs” of the Grand Canyon State’s founding economy, alongside citrus, cotton, cattle and…All That Glitters at the Third Lux Coffee Bar in Arizona — Daily Coffee News by Roast Magazine
Nguyen Coffee Supply wants to do more than improve the transparency and raise public awareness of specialty coffee grown in Vietnam. The Brooklyn, New York-based, woman-owned roasting company also wants…Brooklyn’s Nguyen Coffee Supply Puts Fresh Spin on Vietnamese Phin — Daily Coffee News by Roast Magazine
At least 18 cities or regions in the United States now have living, breathing wage transparency documents for baristas, detailing metrics such barista pay, types and levels of benefits, demographic…Behind the Big Bang of Barista Wage Transparency — Daily Coffee News by Roast Magazine
Sustainability has become a pretty convoluted word. It sounds nice on paper — and looks pretty snazzy — but the moment you start to scratch the surface, you run into trouble.
Which sustainability labels are actually inciting meaningful change for farmers? How are these certifications approved and maintained, much less reinforced by outside parties? Do consumers actually have any power when it comes to encouraging fair trade? These are just a few of the questions that The Week takes a look at: their illuminating piece goes into the nitty-gritty behind sustainability certification and what it actually means for farmers, traders and consumers.
Government initiatives versus non-profits. The issue of premium demand and production. The flaws in the reporting system and which standards are used to measure in the first place. There’s some good, insightful commentary here to pierce the labyrinthine tangle of fact and fiction. While the sustainability conversation won’t be ended with just one article — indeed, the oversaturation of certification labels is the problem — this article will give you a better idea as to what you’re looking at while shopping.
Just yesterday I was looking for coffee to stock up my shelf and wondering whether or not I should buy K-cups, thanks to recent recycling issues. I’m also planning on making the switch to a French Press for home coffee so I can focus on purchasing specialty, small-batch coffee. It’s not much…
…but change has to start somewhere.
As a strict decaf drinker, seeing posts like these warms my heart. Decaf is so often treated as a lesser form of coffee, when in fact there are plenty of other reasons to enjoy the brew besides an energy rush. Take a look at this if you want to know how decaf is made and how to do it yourself at home!
Decaffeinated coffee can be organic, naturally-processed, and delicious! Long gone are the days when the sole option to remove caffeine from a bean was chemical decaffeination. Long gone should be the days of decaf bashing. To understand decaf, it is necessary to understand why offering a non-caffeinated coffee is important. Caffeine is a powerful, natural chemical that can remain in your body for up to 15 hours. For the caffeine sensitive, it can create jitters, exacerbate heartburn and acid reflux, worsen headaches, make it difficult to fall asleep, and increase anxiety and restlessness. Decaffeinated coffee offers all of the health benefits of caffeinated coffee without the side-effects. The key is finding a flavorful, naturally decaffeinated coffee. To learn more about the Mills and TheQueenBean decaffeinated coffees, scroll down to the end of this entry.
How is coffee decaffeinated and is it safe?
There are four primary methods of decaffeination: Carbon…
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Something I make very clear when anyone meets me is my loves for a delicious drink. I won’t have single a meal without one. To me, a dish without a complimentary drink is like walking to the bus stop without pants: incomplete and a little odd.
This new wine and tea blend has already caught my eye, for obvious reasons. It’s no mere blender method (indeed, they mentioned it didn’t taste all that good), but a new approach to the distilling process. The creators of the Tea & Wine range talk about drying off their grapes on beds of tea leaves to infuse the end result with unique notes you won’t find elsewhere. They even take inspiration from classic cooking processes that have nothing to do with wine at all.
This isn’t available for the rest of the world yet, but consider me putting this on my to-buy list. With beanless coffee making waves and cold brew sitting pretty as a growing specialty bar choice, drink lovers have a lot to look forward to.
Come one, microroasters and roaster-cafes, come all: now is the best time to improve your coffee marketing strategy. Your buyers have the pick of the litter, after all, and every little effort goes a long way in pushing back against the trust issues littering the coffee industry.
There are more than a few transparency problems in coffee, from inaccurate green packaging to frustrated farmers. Roasters have their work cut out for them managing single-source coffee, keeping up with certifications and appealing to their own unique slice of the market. That’s all well before we get into good, old-fashioned public relations. Customers want to know the bag of Arabica coffee they’re getting comes from somewhere they can see. Somewhere they can practically touch, albeit through the polished image of a persistent vlog and blog campaign.
When you don’t line up actions with words? It will plant a seed that will grow out of your control.
Content marketing is how you cultivate an ongoing image among all who look your way. Email marketing, in particular, is one of the most affordable and effective methods of building trust — it boasts an average of $38 for every $1 spent and is used by over 90% of B2B marketers today. Email is a constant reminder that your roasting technique isn’t like anyone else’s. It’s more one-on-one than social media, while not as noisy as banners or autoplay videos. The email newsletter reaches through the gleaming business veneer to engage prospects — and repeat buyers — on a personal level.
Here I’ll be taking a look at email marketing strategies that are designed to weave through the trust and transparency issues plaguing the coffee industry, as well as a few ideas you can try out immediately. With a few tweaks to your content marketing strategy you can create more consistent feedback with your prospects, retain long-term interest and figure out what’s working behind-the-scenes. Keywords will be bolded to keep things simple (the foundation of a strong newsletter, by the by).
Let’s get started.Continue reading