Less is more. This is universal wisdom. But what happens when it’s…true?
blAck pARty (also blackxparty) is an up-and-coming hip-hop and funk artist whose recently released first album, Mango, is already catching the attention of prominent directors and photographers. First impressions are everything, particularly in artistic industries where that’s literally the bread and butter. blAck pARty has given it one hell of a shot with ‘Best View’.
The title speaks for itself. The first thing you’ll notice about the video is that it’s goddamn gorgeous. The first few shots alone are better than some entire music videos I’ve seen…and I watch a lot. You don’t just have people singing at the camera and gyrating in poorly-lit clubs here (though those have their time and place, don’t get me wrong). Right off the bat we’re greeted with lush forests, well-composed shots and some incredible lighting.