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Decaf, Decaf Everywhere: Olympia Coffee’s Decaf Asterisk

A big reason I write these reviews is because I want to get the good word out. According to HubSpot, a solid 60% of customers find reviews to be either trustworthy or very trustworthy. What better way to show a business your appreciation aside from your dollar?

You can’t love what you don’t know about, but today’s overwhelming competition can make even that common sense a little tricky. There are so many roasters in this country that, even years working in and around coffee, I’ve only just scratched the surface of American roasters. That includes ones in my own state! This wonderful decaf coffee list on Sprudge clued me into a few local roasteries that haven’t blipped on my radar, including Olympia Coffee. The flavor notes, as well as the packaging design, captured my interest instantly.

What makes Olympia Coffee‘s Decaf Asterisk special? We’ll take a look up close at the power word-of-mouth brings. If you haven’t read other entries in my Decaf, Decaf Everywhere series, you can get your start here.

Let’s take a look:

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Small Roaster, Big Potential: How A New Roasting Business Emerges

Carving out your path means refusing to walk down certain trails.

This sounds like conventional wisdom, and yet, you’d be surprised by how easily the prospect of a juicy sale gets in the way of it. As a new roaster you have the unenviable position of having to market to thousands of cafes who are then trying to market to millions of people. However…quality, not quantity, is what sets one roaster apart from the next. You wouldn’t expect to see a chocolate factory with the highest quality cocoa beans advertising their products for children’s birthday parties. Likewise, you wouldn’t expect an instant noodle brand to aim at five-star restaurants in upscale New York City.

Why would your roasts be a one-size-fits-all?

When you sell your roast you create a path for cafes and customers to wander down. Your specialty roast tells cafes which customers they appeal to. Customers are then told how this cafe will intersect with their busy lifestyle. Keeping this path clear of proverbial pitfalls means learning about every step of the way: getting in touch with the why and the how of your new microroasting business so you can sell that plain, ever-so-coveted what. We’re going to take a journey through all the little details that go toward creating a delicious and memorable specialty roast people want to buy.

Emphasizing the peripheral information surrounding your new roasting business, promoting lifestyle benefits and stressing the unique traits of your coffee are all small steps that add up to an unforgettable experience.

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Don’t Get Too Cozy, Washington Coffee Culture: California Is Brewing Its Own Reputation

When it comes to coffee, Washington is widely considered by many Americans to be the king of the hill. Why wouldn’t it be? It’s the birthplace of Starbucks, after all (as well as the subject of many an ironic eyeroll when discussing hipster culture). While most coffee comes from outside of the United States, the Pacific Northwest has put in a lot of work to cultivate its go-to image of frothy lattes sheltered beneath cloudy days.

It’s not the only state sharing the top spot, however.

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