coffee, industry news

Ireland Is Reducing Coffee Cup Waste One Fee At A Time. Is It Helping?

The coffee industry produces tons of waste. It’s mind-bending at times. From used coffee grounds to piles of accessories, daily coffee usage is hysterically unsustainable.

Ireland is going the extra mile to impose a fee on disposable cups to encourage businesses to start implementing greener alternatives. The bill comes into effect soon and aims to shrink landfills, reduce carbon emissions, and target illegal dumping. This country sees an average of 200 million coffee cups being landfilled or incinerated every year. That number isn’t even touching on accessories like sleeves, lids, straws, bags, or wrappers.

I ran this bill over my head a few times and actually think it could be a little more strict. A big problem with eco-friendly initiatives is the pervasive myth they’re ‘optional’. A similar news story dropped a few years ago on cafes phasing out reusable cups to much success, though it took a while to catch on because of the small fee. Some customers still bought the paper cups because they didn’t care about the higher price and prioritized their convenience over long-term change.

Now, don’t get me wrong. The Irish law’s fees will add up mightily over time, but we’re past the point of incremental alternatives. We simply don’t have the time needed for slow-yet-steady change. Not with climate change deadlines on our doorstep.

What do you think about this new law? Do you think it’s too harsh or not harsh enough?

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