Tag: tea business

tea

What Makes A Cup Of Tea Stand Out? Fresh Cup Takes A Look At Custom Blends

Ashe

I’ve been getting back into tea lately (shout-out to decaf Earl Grey). This blog has come off as pretty coffee-focused, but I’ve always been a fan of herbal goodness.

As such, this new article on tea from Fresh Cup Magazine immediately grabbed my attention. This piece explores the wealth of memorable combinations that can be created once coffee shop owners understand tea on a fundamental level. Cafes commonly add a few tea options for their clientele, though usually of pre-made varieties. The unique flavors and textures of roots, flowers, fruits, seeds, and leaves are all explored in great depth here.

Strong tea marketing is best done with improved menu options. I’d definitely come back to a café if they had custom and/or homegrown blends on display. In fact, I might just try putting together some of my own tea this summer.

Anyone else ever try making their own tea blend?

cafe sign
coffee, industry news, tea

Great Lattes, Great Interiors: Three Fun Spins On Classic Cafe Design

Ashe

The quintessential coffee shop has grown, for lack of a better term, quite organically in the minds of Americans over the decades.

With over 30,000 cafes to the United States’ name, there comes an inevitable commonality between them all. They’re viewed as highly modern settings with convenience at your fingertips. Free Wi-Fi, accessible charging stations, quality lighting, you name it. Then there’s the rustic furniture or impeccable modernism, beautiful to witness even through the haze of the morning rush. It’s all topped off with, what else, delicious coffee and tea paired with pastries, soups and treats. Whether you visit cafes regularly or only swing by as a reward to yourself, it’s easy to think these places blur together after a while.

Here are three small, yet significant spins on the classic coffee shop I’ve seen recently. Some things never change, but these are more than happy to bump up the novelty:

Continue reading “Great Lattes, Great Interiors: Three Fun Spins On Classic Cafe Design” →
tea leaves
industry news, tea

Climate Change Waits For No One: Why Tea Businesses Need Packaging Updates

Ashe

Climate change is a subject that’s constantly talked about, yet doesn’t always feel…concrete. It’s a variable that becomes heavier or lighter depending on where you live and where you work. When it comes to the quality of tea, though, the difference can literally be tasted.

The issue of global warming is something no one should ignore, particularly tea businesses who rely on an ideal set of conditions to cultivate their delicate stock. When it comes to recognizing the impact of eco-friendly packaging, the tea industry often leads the charge. Numi Organic is a popular brand that projects front and center their commitment to organic products and fair sourcing, such as partnering with organizations that provide vulnerable communities access to clean water. Stash is another you’ll easily recognize for not just their bold logo, but their focus on sustainable, unbleached packaging materials. Quite a lot of tea packaging on store shelves will mention — if not outright revolve around — a commitment to green values, from ethical sourcing with farmers to recycled paper or plastic.

These are all great eco-friendly packaging habits that will make the world a better place to live. …Will it be enough, though?

Continue reading “Climate Change Waits For No One: Why Tea Businesses Need Packaging Updates” →