Author: Ashe

Business writer, marketing strategist, and designer in the coffee, tea and alcohol niches.
guide

A Must-Have Treat for Coffee and Tea: Cozy Apple Spice Loaf 

Ashe

No eggs, no dairy, no problem. As someone with a few dietary restrictions, finding an apple bread recipe that accommodates my needs and tastes great is like striking gold.

I checked out Chocolate Covered Katie’s fantastic apple bread recipe not too long ago and loved what I whipped up in my kitchen. I’ve also looked at similar recipes like Milk Allergy Mom’s easy apple bread. Over time, I’ve made my own version where I pump in some extra flavor and a thicker texture – I even learned some tricks on how to make this bread taste great if I’m short on ingredients!

With a mellow-and-fruity flavor and a low fat count, my apple bread variation is a fantastic treat for anyone who:

  • Has a lactose intolerance
  • Has an egg intolerance
  • Wants to snip some fat out of their diet 
  • Needs a little meal prep for quick breakfasts

Its blend of sweet, fruity, and savory flavors pairs nicely with earthy or chocolate flavor notes, so it’s a must-have addition to a cup of coffee or black tea. Without further ado, let’s bake something delicious!

Continue reading “A Must-Have Treat for Coffee and Tea: Cozy Apple Spice Loaf “ →
party clinking wine glasses
alcohol, beer, wine

How Is Non-Alcoholic Beer Separated From Plain Juice, Anyway?

Ashe

This question is a common one from newcomers to the non-alcoholic space. Wine or spirits without alcohol is just a particularly strong juice…right?

Not quite. This brief and highly informative article from The Takeout dives into the technology that transforms wine into an accessible, non-alcoholic variety. Similar to how coffee is turned into decaf using processes like Swiss Water or sugarcane, non-alcoholic drinks have a few options to choose from.

One option is reverse osmosis, a technique that’s also used to separate contaminants from everyday drinking water. Another option is called vacuum distillation, which involves the same science that heats out the alcohol in cooking wine. Simply put, this growing space is meeting a ton of needs in today’s increasingly alcohol wary world.

Just like decaf coffee, no alcohol and low alcohol varieties are positioned to meet a very thirsty niche. Non-alcoholic beer marketing is facing a rather interesting challenge due to having few competitors (yet). My suggestion to breweries: don’t go the route of generic decaf coffee marketing and focus on what makes products fun and accessible.

coffee, industry news

Targeting Coffee Waste One Reusable Cup (And App) At A Time

Ashe

Reusable cups are one of the biggest challenges facing sustainability in the coffee industry. It’s simply too convenient to grab a ‘paper’ cup, chug your latte, and go.

The Perfect Daily Grind interviewed a few brands that are actively targeting paper cup waste by providing reusable cups, as well as targeting the myth of paper cup recyclability. These brands don’t just end their campaign at that, but actively target pain points that keep customers from bringing their cups back. HuskeeSwap is one brand that provides a useful app and e-credits if customers drop off reusable cups at a variety of designated locations, saving them a trip.

(Justifiable concerns about spreading COVID are also tampered by this brand’s consistent sanitation measures).

As I type this, landfills continue to rise and bodies of water continue to be polluted by poor coffee consumption habits. Truth be told, I haven’t been to a café in a few years. Working remotely has made it easier than ever to brew coffee at home and socially distance. Nonetheless, these initiatives should become standard as soon as possible.

beer

The Health Benefits Of Beer And What That Means For Non-Alcoholic Drinks

Ashe

Beer might improve gut health…sort of. Kind of. Definitely not your liver, though.

This study on Inverse is taking a look at the side-effects of casual beer consumption, one of which is a large amount of diversity in gut flora. This result is attributed to beer’s combination of polyphenols and antioxidants, both healthy nutrients and compounds in a balanced diet.

This study proceeds to emphasize these findings could be a real boon for supporting non-alcoholic drinks, which has me very curious. This niche is already seeing a huge boon in popularity for health reasons…

coffee

Giving Decaf Its Flowers: Fresh Cup’s Breakdown Of Specialty Decaf

Ashe

“We see a lot of people limiting caffeine for health reasons, and with wellness trends and more caffeine-conscious customers, I think we’ll continue to see an increase in decaf consumption.”

And there it is. The much maligned decaf coffee is actually quite popular and solving the problems of several demographics. Who would’ve guessed?

Sarcasm aside, Fresh Cup Magazine‘s breakdown of the specialty decaf popularity boom in the United States is a fantastic read. Not only do they analyze the history behind the drink’s poor reputation, they interview a specialty coffee roaster to understand their decision to add more decaf and half-caf options to their menu. The negative reputation of decaf is slowly, but surely, being put to bed.

People with heart conditions. People with anxiety disorders and caffeine sensitives. People who want a more stable sleep schedule or are watching their blood pressure. One way or another, decaf coffee provides a wealth of benefits and it’s about time this drink is receiving its flowers.

tea

What Makes A Cup Of Tea Stand Out? Fresh Cup Takes A Look At Custom Blends

Ashe

I’ve been getting back into tea lately (shout-out to decaf Earl Grey). This blog has come off as pretty coffee-focused, but I’ve always been a fan of herbal goodness.

As such, this new article on tea from Fresh Cup Magazine immediately grabbed my attention. This piece explores the wealth of memorable combinations that can be created once coffee shop owners understand tea on a fundamental level. Cafes commonly add a few tea options for their clientele, though usually of pre-made varieties. The unique flavors and textures of roots, flowers, fruits, seeds, and leaves are all explored in great depth here.

Strong tea marketing is best done with improved menu options. I’d definitely come back to a café if they had custom and/or homegrown blends on display. In fact, I might just try putting together some of my own tea this summer.

Anyone else ever try making their own tea blend?

coffee

Coffee Packaging Favors Bold And Splashy Over Minimalistic

Ashe

As a fan of maximalism and coffee packaging, this article is a match made in heaven. I’ve been collecting coffee packages for the past few years and I’m thrilled to say visual personality is at an all time high.

If you’re looking for a dose of artistic inspiration, check out this compelling article from the (newly revived!) Fresh Cup Magazine. The author takes a look at several specialty roasters and how they’re using packaging/branding to stand out on a visual level. There are some truly gorgeous examples of coffee packaging here, particularly Couplet and Felix Roasting Co.. My retro-and-classical loving heart is a-flutter.

This approach is style meeting substance. Not only is powerful visual design a must-have for any brand that wants to stand out, minimalism has garnered a rather meager reputation over the years. Too much of specialty coffee is modeled after the wine industry in terms of exclusivity and an ‘in the know’ attitude. Many of the roasters in this article hope that a fun, splashy approach will encourage people to get into a new passion.

Do you have any favorite coffee packaging designs? I’m always on the look for more bags and boxes to add to my collection, so let me know in the comments.

a bright orange hand peeling back sticker on decaf coffee bag
coffee, guide

How to Improve Your Decaf Coffee Marketing and Attract More Buyers

Ashe

Decaf coffee marketing is pretty archaic. For all the developments the coffee industry makes technologically and culturally, this niche might as well be in the stone age!

Coffee marketing in general aims to provide several critical values in a single package. On average, a coffee bag will boast its environmental sustainability, ethical sourcing commitment, and/or specialty bean cultivation. Where decaf coffee marketing often stumbles is its missed opportunities. When today’s approaches are not spouting tired catchphrases, they’re failing to stress the physical or mental health benefits.

Falling back on clichés may be easier, but they won’t make your business stand out from the competition (and may even turn buyers off entirely).

How can you improve your decaf coffee marketing to raise awareness or clinch more buyers? I’m going to share a few tips on how to promote your coffee business, from my perspective as both a coffee marketer and a passionate decaf drinker.

Continue reading “How to Improve Your Decaf Coffee Marketing and Attract More Buyers” →
a pair of hands holding cocao beans
industry news, video

Cocao Farmers Are Giving The Chocolate Industry An Overhaul

Ashe

There’s a ton of overlap between coffee and cocao. It’s not just in drink recipes, either: both industries face widespread criticism for harmful business practices. Small wonder why terms like ‘direct trade’ and ‘blockchain’ are gaining such traction, right?

Cocao farmers in several African countries have been struggling under poverty wages and brutal working conditions for generations. Business Insider took a deep dive into a Ghanian cocao farm looking to change things from the inside out. These farmers are not just creating the raw product, but also processing and packaging it within the country. This simple change does wonders for increasing their prices, while also eliminating greedy middlemen.

With many coffee farmers leaving the industry for adjacent fields like sugarcane and cocao, here’s hoping these business changes have a positive ripple effect.

coffee marketing banner with a hand holding a deck of cards surrounded by coffee beans
coffee

Coffee Marketing Tips (and Predictions) for Ten Growing Industry Trends

Ashe

What new standards do you think the coffee industry will have over the next ten years? Working on coffee marketing over the next three months seems like a tall order in the pandemic.

If we can rely on anything, it’s the fact that coffee comes in waves. First wave coffee was as simple as could be, focusing on introducing this plant to a mainstream audience. The second wave completed the deal and turned coffee into an everyday beverage. Third wave is what Western coffee drinkers – particularly those interested in the specialty space – are most familiar with, focusing on environmental sustainability and cultural growth. 

The fourth wave of coffee is still in the air, but current trends are already setting the stage. I’m going to look at ten coffee trends set to become standards over the next ten years and what that means for the cards in your deck – your coffee marketing strategies. 

Continue reading “Coffee Marketing Tips (and Predictions) for Ten Growing Industry Trends” →