Five Fundraisers And New Businesses To Support On National Coffee Day

Coffee tastes even better when it’s paired with a good cause. In fact, it’s pretty rare I see a bag, can, or bottle without a supplementary positive.

Eco-friendly initiatives. Paper recycling. Supporting women-owned farms. It’s so common it can be a little overwhelming at times (and according to the commonly cited USDA, these promises can even be unreliable). It helps to go straight to the source by supporting a smaller business with less middleman and smokescreens. People who live close by. People you can see.

We have newly founded black-owned businesses, we have charities, we have fundraisers. Take a look at the list below and put your money toward a good cause:

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How This Hmong Couple Eliminated The Coffee Middleman

This coffee couple takes ‘eliminating the middleman’ to a whole ‘nother level.

This is the kind of story I live for. This Catholic Hmong couple grows coffee beans in their small hillside village in Thailand, alongside a medley of fruits, vegetables and herbs. They made the decision to grow, roast, and grind their crop locally due to many buyers actively seeking out high-quality beans for very low prices (sound familiar?). The coffee supply chain may have several necessary skillsets involved in bringing your cup to life, but it also has a lot of exploitative garbage, too.

I would love to see more farming communities go this route.

So much of the exploitation of coffee farmers (and adjacent industries) come from an acute lack of education. It’s hard to argue your worth when you don’t know what that is. It’s hard to stand up for yourself when you’re poor and isolated. Giving coffee farmers the opportunity to call the shots in more areas of the industry will help immensely with weeding out exploitation, climate damage and outright theft. …If they don’t just take that opportunity themselves, that is.

Also, I love that one of the co-founders mentions she drinks coffee in moderation so she doesn’t get heart palpitations. Maybe they’ll release a decaf bag I can try in the future?

Certified Or Not? USDA Updating Its Regulations For Coffee Brands

It’s difficult to figure out which brands are legitimately organic and which aren’t. That’s the point.

It’s hard to demand better when you don’t even know where to start, right? The coffee industry’s supply chain has long since danced on a thin line between necessary and highly convoluted, with many today calling for ‘snipping the links’ to improve transparency. This could mean farmers also operating as roasters. This could mean importers receiving less money. It’s a lot of talk with not much action…but the USDA has had about enough.

Short for the United States Department of Agriculture, the USDA is a well-known organic label on many specialty coffee brands. So well-known, in fact, it’s starting to lose meaning entirely. New standards are now being implemented to better manage a severe lack of oversight on ethical and eco-friendly farming standards in the coffee industry. Inconsistent implementation, misinterpreting the rules and a lack of consequences for those that shirk responsibility are cited as common issues with the label.

You can never ask too many questions. Do you often look into organic labels when buying a product? If so, do you go the extra mile to see if they’re legit?

The Coffee Crisis Is Worse Than You Think

It’s hard to comprehend the magnitude of an entire planet on the brink of no return.

Climate change is a powerful-yet-nebulous force that only seems to manifest in detached news reports and the occasional quip we make about the weather feeling ‘off’ this year. The plight of farmers makes our hearts ache, yes…and we can still feel entirely powerless on how to actually hold corporations responsible for the damage they do. It’s all a lot of numbers and shrinking minutes, not at all helped by a lack of awareness.

Fortunately, we still have time left.

Vox just published a video on the global coffee crisis — with a predominant focus on Colombia — and what it means for the people who work there. They explore the differences between the two major coffee varieties, how even mild changes in temperature completely overhaul the coffee growing process, and the change of coffee prices over the decades. It’s very telling how some of the rhetoric bragged about in the 1920’s is rather similar to the rhetoric used today. A lot of fluff about respecting farmers without the numbers or working conditions to match.

Give this video a watch if you need to catch up on what’s affecting one of today’s top coffee producers. While there’s still more work to do on the consumer end of things, knowledge can only make things better.

Growing Confidence From The Ground Up: Building Trust In The Coffee Industry

Trust doesn’t happen overnight. It can, however, be lost overnight.

The coffee industry has been coming face-to-face with trust issues in the past few months alone. Green Mountain Keurigs, an easily recognizable grocery store coffee brand, has been hit with a customer lawsuit citing dishonest marketing practices. News reports having been honing in on how farmers are left out of coffee buying and distribution conversations. Studies have cropped up finding consumers disillusioned with green labels, despite environmental certifications coming in many varieties and requiring a lot of work to obtain. Starbucks, the titular coffee behemoth, has been cagey concerning details on how much the corporation has been paying farmers.

All this information is overwhelming…and rightfully so. Whether you are a distributor, roaster or cafe owner, you literally cannot afford not to build trust.

Buyers can sniff dishonesty a mile away. Keeping tight lips may seem wise in the short-term, but in the long-term can and will affect everyone up and down the coffee line. There is no quick answer when it comes to building trust, either. Not when you have to cultivate the individuality of the people you work with and the people you hope to buy from your business. There are, however, obvious pitfalls that should be avoided moving forward.

Let’s take a look.

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fancy cup of coffee

An elegant coffee maker made out of gold, silver and diamonds. Sound like a recipe for good coffee?

Of course not. Doesn’t stop elitism from making the usual rounds.

A new coffee maker has emerged recently, crafted out of the finest materials money can buy. The company Royal Paris claims to bring customers back to an older time where coffee was more appreciated, offering a decadent experience that results in the best cup of coffee. Fortunately for me, I’m too keenly aware of the history of coffee growing, roasting and distribution to succumb to the hype. Sure is pretty, though!

It’s easy to overlook this story as yet more pomp and puffery from the idle elite meant to incite outrage. Last I checked, the very history of coffee itself doesn’t revolve around gilded cups, but a humble, communal experience thousands of years old! Nonetheless, stories like these should concern cafe owners and roasters. This carefully packaged artful elitism is a major issue that keeps the coffee industry from achieving great things.

When left unchecked, these mentalities rot the craft from the inside out.

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