Keeping track of coffee certifications isn’t easy. The brew already has a thousand and one details swirling around every purchase, from origin to bean variety to altitude.
The complex web of certifications have already come under fire a few times lately, such as the USDA admitting they might have to completely rehaul their organic certification due to a lack of compliance and oversight. That isn’t to say these labels are completely untrustworthy, but rather, it’s our duty as customers to be extra diligent about what we buy. Just because something says it’s sustainable doesn’t mean it actually is. As such, this detailed article on a new coffee certification had me feeling a glimmer of hope.
Not only is the Jaguar Friendly program a mutually beneficial partnership between farmer and animal, they go into great detail in how the certification actually works. Coffee farms under this certification have to dedicate certain areas of land to the jaguar’s territory, including planting trees in certain locations and focusing on shade-grown coffee to reduce the need for expensive methods of cultivation. The goal is to reduce dangerous encounters and the worst-case scenario of killing an already threatened species.
Consider looking for this label on your next bag of coffee beans. What goes around comes around, as the saying goes, and this is a very forward-thinking initiative, indeed.