Millennials Want Decaf Coffee More Than Previously Thought

You ever think about how the stigma toward decaf coffee is a self-fulfilling prophecy?

“People don’t want decaf because we don’t offer decaf options and it’s hard to buy what isn’t there hence why they don’t want decaf.”

This mountain of stigma is less a natural side-effect and more built brick-by-brick by people who really need to get their priorities straight. Decaf tastes bad…because many in the past didn’t give it the same care and attention as caffeinated coffee. Decaf is only for puerile, shallow coffee drinkers…because snobbery is more important than personal preferences. One way or another, decaf coffee gets bumped to the bottom of the pile, resulting in few options and a lot of rolled eyes.

The Perfect Daily Grind takes a look at how decaf coffee has seen a rise in interest among Millennials, actively preferred for its lower caffeine content with statistics that only continue to grow. The article takes a look at several fairly recent studies ranging from 2013 to 2017, noting that decaf hits many high notes for the demographic. Reduced caffeine addiction is one. Fewer jitters, crashes and, yes, drowsiness are more. Cafes are being called upon to meet this significant percentage halfway, and, of course, I’m all for it.

I mean…decaf’s my default. Has been for several years now. It keeps heart palpitations and nausea at bay without sacrificing delicious flavor. I’ll sing its praises all day long and, with any luck, more voices will be added to this choir.

How to support local cafés and businesses during quarantine — Coffee with the Queen

“A small business is an amazing way to serve and leave an impact on the world you live in.” -Nicole Snow This statement by Nicole Snow is true — but, as a small business owner, I think she only captured half of what it means to be a small business. Small businesses contribute to their […]

How to support local cafés and businesses during quarantine — Coffee with the Queen

A quick little guide on how to support your love of coffee beyond the (increasingly) rare trip to the grocery store.

I recently bought some decaf beans from local roasters (which I’ll be reviewing within the next month), as well as some much needed coffee equipment for my kitchen. With the American economy already showing similar statistics to the Great Depression, though, I’ll also emphasize you don’t need money to show your support. An email or supportive comment on social media will go a long way to show these cafes and roasters you’re thinking of them.

Growing Confidence From The Ground Up: Building Trust In The Coffee Industry

Trust doesn’t happen overnight. It can, however, be lost overnight.

The coffee industry has been coming face-to-face with trust issues in the past few months alone. Green Mountain Keurigs, an easily recognizable grocery store coffee brand, has been hit with a customer lawsuit citing dishonest marketing practices. News reports having been honing in on how farmers are left out of coffee buying and distribution conversations. Studies have cropped up finding consumers disillusioned with green labels, despite environmental certifications coming in many varieties and requiring a lot of work to obtain. Starbucks, the titular coffee behemoth, has been cagey concerning details on how much the corporation has been paying farmers.

All this information is overwhelming…and rightfully so. Whether you are a distributor, roaster or cafe owner, you literally cannot afford not to build trust.

Buyers can sniff dishonesty a mile away. Keeping tight lips may seem wise in the short-term, but in the long-term can and will affect everyone up and down the coffee line. There is no quick answer when it comes to building trust, either. Not when you have to cultivate the individuality of the people you work with and the people you hope to buy from your business. There are, however, obvious pitfalls that should be avoided moving forward.

Let’s take a look.

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