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A New Coffee Certification Is In Town

Keeping track of coffee certifications isn’t easy. The brew already has a thousand and one details swirling around every purchase, from origin to bean variety to altitude.

The complex web of certifications have already come under fire a few times lately, such as the USDA admitting they might have to completely rehaul their organic certification due to a lack of compliance and oversight. That isn’t to say these labels are completely untrustworthy, but rather, it’s our duty as customers to be extra diligent about what we buy. Just because something says it’s sustainable doesn’t mean it actually is. As such, this detailed article on a new coffee certification had me feeling a glimmer of hope.

Not only is the Jaguar Friendly program a mutually beneficial partnership between farmer and animal, they go into great detail in how the certification actually works. Coffee farms under this certification have to dedicate certain areas of land to the jaguar’s territory, including planting trees in certain locations and focusing on shade-grown coffee to reduce the need for expensive methods of cultivation. The goal is to reduce dangerous encounters and the worst-case scenario of killing an already threatened species.

Consider looking for this label on your next bag of coffee beans. What goes around comes around, as the saying goes, and this is a very forward-thinking initiative, indeed.

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The Coffee Crisis Is Worse Than You Think

It’s hard to comprehend the magnitude of an entire planet on the brink of no return.

Climate change is a powerful-yet-nebulous force that only seems to manifest in detached news reports and the occasional quip we make about the weather feeling ‘off’ this year. The plight of farmers makes our hearts ache, yes…and we can still feel entirely powerless on how to actually hold corporations responsible for the damage they do. It’s all a lot of numbers and shrinking minutes, not at all helped by a lack of awareness.

Fortunately, we still have time left.

Vox just published a video on the global coffee crisis — with a predominant focus on Colombia — and what it means for the people who work there. They explore the differences between the two major coffee varieties, how even mild changes in temperature completely overhaul the coffee growing process, and the change of coffee prices over the decades. It’s very telling how some of the rhetoric bragged about in the 1920’s is rather similar to the rhetoric used today. A lot of fluff about respecting farmers without the numbers or working conditions to match.

Give this video a watch if you need to catch up on what’s affecting one of today’s top coffee producers. While there’s still more work to do on the consumer end of things, knowledge can only make things better.

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Terroir and your…coffee? — Coffee with the Queen

Terroir, that magical, elusive word is most often associated with wine but applies just as much to coffee. So what is terroir?

Terroir and your…coffee? — Coffee with the Queen

For all that coffee and wine are incredibly different, they’re also incredibly similar.

They’re both highly sensitive crops with nearly endless potential for variety. They’re both considered ‘lifestyle’ drinks and are just as much a culture as they are a product. This brief piece takes a look at the French term ‘terroir’ and how this wine-specific term can also be used to describe the environmental details that go into coffee beans’ subtle flavor notes. Boost your vocabulary on a Saturday and use it to support your next purchasing decision!

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How often do you think about where your ethically sourced coffee comes from?

Not what the ‘ethically traded’ label says or the origin claim stated by the company…but where it really comes from. If you’re rubbing the back of your neck or avoiding eye contact with your screen, rest assured this is a common problem.

Not just among consumers, but among companies and businesses that work in direct trade with coffee farmers. In our whirlwind day-to-day, thinking about just where our goods come from and at what cost can feel like a tall order (pardon the pun). You’re just trying to get through the workweek in one piece! When it comes to positive change, however…now is always the best time for it. From grower to roaster to customer, the journey of coffee is a winding one. One we can neglect on our way to get the most convenient cup.

An ‘ethical trade’ label on a box or recycling claim on a lid isn’t enough. Several troubling developments concerning coffee sustainability and ethical trading have cropped up these past few weeks, showing that green sentiments are often only skin deep. One story analyzing coffee culture in Rwanda — or rather, the lack thereof — speaks to the real disconnect the West has with the rest of the world. Farmers are caught in such a chokehold between consistent production rates and high costs they’re not even able to taste their own creations. To the Western ear, this is completely surreal…

…and it’s just the tip of the iceberg.

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