a bright orange hand peeling back sticker on decaf coffee bag
coffee, guide

How to Improve Your Decaf Coffee Marketing and Attract More Buyers

Decaf coffee marketing is pretty archaic. For all the developments the coffee industry makes technologically and culturally, this niche might as well be in the stone age!

Coffee marketing in general aims to provide several critical values in a single package. On average, a coffee bag will boast its environmental sustainability, ethical sourcing commitment, and/or specialty bean cultivation. Where decaf coffee marketing often stumbles is its missed opportunities. When today’s approaches are not spouting tired catchphrases, they’re failing to stress the physical or mental health benefits.

Falling back on clichés may be easier, but they won’t make your business stand out from the competition (and may even turn buyers off entirely).

How can you improve your decaf coffee marketing to raise awareness or clinch more buyers? I’m going to share a few tips on how to promote your coffee business, from my perspective as both a coffee marketer and a passionate decaf drinker.

Continue reading “How to Improve Your Decaf Coffee Marketing and Attract More Buyers”
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coffee

What Happens When You Rescue A Baby Crow? They Become A Coffee Fan

Why do I sing the praises of decaf coffee? Because without it, you couldn’t have a cup of joe with your crow baby.

I’m being 100% serious here. In this three-minute video from The Dodo, a man rescued a baby crow — he taught him how to be comfortable around humans, nursed him back to health, and now has him as part of the family. He makes his little crow a cup of decaf, specifically, because caffeine isn’t good for birds. These are the kinds of stories that sound straight out of a whimsical children’s book.

The next time some coffee snob blathers about the evils of decaf coffee, I’ll ask: “But can you give it to your winged children?”

Speaking of once-in-a-lifetime segues, check out my recent coffee review of Talking Crow Roasters’ Decaf Sampler Pack. I’ll be updating with a sequel soon reviewing the rest of their portfolio.

banner for talking crow roasters decaf sampler pack
coffee, review

Decaf, Decaf Everywhere: Talking Crow Roasters’ Decaf Sampler Pack

Am I dreaming? I must be dreaming. A coffee roaster that specializes in decaf…with decaf sampler packs?

It’s no secret that being a decaf drinker means being comfortable with disappointment. When we’re not faced with The Token Decaf Bag while scrolling through a roaster’s portfolio, we’re sometimes faced with no bag whatsoever. To top things off, we’re inundated with lazy marketing tactics that treat decaf coffee like a punishment, a joke, or a cryptid to be whispered about.

It’s a little obnoxious, to say the least.

This purchase is a lesson in great coffee marketing. Talking Crow Roasters has eschewed the silly approach with a celebration of decaf as a coffee category worthy of nuance. They’re also Washington-based, which means I really had no excuse to take this long.

What do Talking Crow Roasters bring to the table other than a commitment to decaf coffee? Let’s take a look:

Continue reading “Decaf, Decaf Everywhere: Talking Crow Roasters’ Decaf Sampler Pack”
topeca coffee roasters house decaf banner
coffee, review

Decaf, Decaf Everywhere: Topeca Coffee Roasters’ House Decaf

Something I love about ordering freshly roasted coffee are the pleasant surprises. It’s not just a delicious cup awaiting me: sometimes I get entirely new gifts.

I’ve opened up coffee packages and received little postcards. I’ve gotten stickers. Occasionally I get a handwritten note from the roasters, which always puts a huge smile on my face. The surprise this time around was a real conundrum, because the first clue I had concerning an addition to my purchase was how heavy the box was. Before we dive into that…

If you’re embarking on your own coffee journey and want to lay off the caffeine, check out my Decaf, Decaf Everywhere series. I explore the brewing methods and flavor notes of a wide variety of origins, specialty roasters, and commodity-grade coffee. I also analyze packaging design and discuss elements like ethical sourcing and coffee culture.

Why is Colombian coffee so good? Much of it has to do with the history of the region. Let’s take a look at Topeca Coffee Roasters’ unique surprise below:

Continue reading “Decaf, Decaf Everywhere: Topeca Coffee Roasters’ House Decaf”
rwanda bean decaf amahoro coffee banner
coffee

Decaf, Decaf Everywhere: Rwanda Bean’s Amahoro Peace Decaf

This…is a very late review. It’s not for lack of wanting!

I’ve been curious about Rwanda Bean for quite some time. The roaster first caught my eye for being a lesser-known origin in a sea of Colombian and Brazilian coffees. It proceeded to hold my attention for being up front about their efforts to equalize pay for coffee farmers. Their site states each bag of coffee sold sees 50% going back into farmer pockets, alongside the ability to fund farmers’ health insurance through coffee subscriptions.

Now that is something I don’t usually see. Oftentimes roasters and roaster-cafe hybrids stick to generic buzzwords of transparency and the occasional certification. Over the years I’ve found myself increasingly disillusioned with the usual approach of the coffee industry, which means outliers stand out all the harder.

If you’re thinking of getting into single-origin decaf coffee — and decaf coffee in general — check out my Decaf, Decaf Everywhere series. I’ve got Ethiopian, Mexican, Colombian, Brazilian, and Peruvian origins, just to name a few.

What does Rwandan coffee taste like? Let’s take a look:

Continue reading “Decaf, Decaf Everywhere: Rwanda Bean’s Amahoro Peace Decaf”
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coffee, review

Decaf, Decaf Everywhere: Onyx Coffee Lab’s Decaf La Serrania

It’s always good news when a favorite roaster brings in another decaf.

Being a strict decaf coffee drinker can leave you disappointed when browsing roasters. We often get the short end of the stick when it comes to portfolio variety. A token decaf bag is the standard (and still not always guaranteed). Two bags is a nice surprise! Three bags is very rare. Anything more than three might as well be a blue moon, and you should savor it just as much.

I check back with my favorite roasters every few months to see if they have anything new. While most roasters keep a consistent rotation of their default decaf bag, some shake things up by cycling in new ones a few times per year. Onyx Coffee Lab gives me plenty to love as a decaf drinker, keeping their portfolio dynamic with new decaf and half-caf options. While I still can’t drink the latter (yes, I’m that sensitive), I’m glad it exists.

If you’re as eager to try different kinds of decaf coffee as I am, check out my Decaf, Decaf Everywhere series (which has a variety of specialty and non-specialty options). I recently took a look at a Washington coffee roaster that slipped my notice, as well as revisited another favorite roaster of mine.

Why is Colombian coffee so good and a regular favorite on my review lists? Let’s see why Onyx Coffee Lab and this origin have earned such a positive reputation:

Continue reading “Decaf, Decaf Everywhere: Onyx Coffee Lab’s Decaf La Serrania”
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coffee, review

Decaf, Decaf Everywhere: Arctos Coffee’s Northwest Decaf

I am…very behind on my Washington coffee roasters. I’ll admit it!

While in the past I’ve looked at Washington’s Olympia Coffee and Boon Boona Coffee, I’ve been primarily ordering from roasters all over the country. While there’s nothing wrong with that, per se, it’s caused me to fall behind on what’s going on in my own state. Well! There’s no time like the present to brush up on the local coffee scene.

I was given a bag of Arctos Coffee & Roasting Co. for my birthday, as well as one of their cute mugs. I was charmed by both their name and logo, which is a great way to start off the drink.

What are the best coffee roasters in Washington state? Let’s find out. If you’re eager to try more delicious decaf coffee, check out my ongoing Decaf, Decaf Everywhere series. I’ve reviewed coffee from multiple origins, including Colombia, Ethiopia, and Mexico.

Let’s see what I’ve been missing lately:

Continue reading “Decaf, Decaf Everywhere: Arctos Coffee’s Northwest Decaf”
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coffee, review

Decaf, Decaf Everywhere: Deadstock Coffee’s Slow Jamz

Sometimes you taste a coffee so good it makes you grin.

That’s the power of carefully grown, freshly roasted beans. Not that I don’t have a fondness for stale grocery coffee tins (those got me through stressful periods), but single-origin bags are an intensive experience. Each one is pure joy. I feel nothing but glee when I get my box in my mail (sometimes outfitted with a unique design) and opening it up. I love admiring the design of the bag from the comfort of my kitchen, studying it from every angle and analyzing what stands out.

Inhaling that first scent, trying out my first cup (I always start with a pourover), experimenting with recipes…it’s a journey. Every time.

Coffee is for everyone. Not only that, everyone stands to benefit from a coffee model that’s actually fair trade and sustainable. If you want to know more about what qualifies as single-origin or specialty coffee (and those that come close), check out this post by Third Wave Coffee Roasters. If you could use some recommendations for specialty grade decaf coffee and single-origin decaf coffee, check out my directory.

Now that that’s out of the way…

…let’s take a look at Deadstock Coffee’s Slow Jamz and why it brought a smile to my face:

Continue reading “Decaf, Decaf Everywhere: Deadstock Coffee’s Slow Jamz”
merit coffee
coffee

Decaf, Decaf Everywhere: Merit Coffee Co.’s Sugarcane Decaf

This decaf coffee was a long time coming.

I keep a list of American roasters that offer decaf in their line-up. Why? Because even now, many don’t prioritize decaffeinating their beans. It’s a combination of a few factors. Coffee is already a very intensive process. You have the planting, cultivation, and harvesting of coffee on the producer end. Then there’s processing the beans using methods ranging from natural to wet. Then you have to store them, ship them, then roast them before they even reach the consumer.

Decaffeination is just another step in a pile of them. As much as it pains me to say, I can understand why the already strained coffee production line-up opts out.

Merit Coffee Co. is one of the first roasters I ever wrote down in my list, catching my eye with their elegant packaging design and their commitment to high-quality, single-origin coffee. While they only have one decaf bag to their name, it’s one I was eager to try for its lovely sounding flavor profile. They’re one of the more expensive single-origin decaf bags I’ve had to buy, too, and that’s on top of details like shipping and sales tax.

Was it worth it? Let’s take a look:

Continue reading “Decaf, Decaf Everywhere: Merit Coffee Co.’s Sugarcane Decaf”
sparrows coffee
coffee, review

Decaf, Decaf Everywhere: Sparrows Coffee Decaf La Serrania

I just love good packaging design. Some believe it to be a secondary detail to the coffee, but to me, they’re two sides of the same coin.

You eat with your eyes first, as the saying goes. Packaging design has a tall order standing out from the rest of the competition while ticking off the basics of communication design: the who, what and why. Coffee packaging, whether ground or whole, has a common list of must-have details to get customers involved at a glance. Origin, decaffeination method, roast level, roast date, flavor notes…just to name a few. Some go the extra mile and list off altitude, processing method and the coffee bean variety.

Sparrows Coffee‘s splashy design is a great starting point, but how does the coffee itself stack up? If you want to start trying out specialty decaf coffee (and the occasional wholesale variety) yourself, check out my directory to get started with today’s best American coffee roasters. I recently reviewed the sweet and fruity Ruby Coffee Roasters’ Decaf Cauca, as well as the earthy Kuma Coffee’s Peru San Ignacio Decaf.

Let’s dive in:

Continue reading “Decaf, Decaf Everywhere: Sparrows Coffee Decaf La Serrania”