It was one day I realized one of my life’s most powerful tools was at the bottom of my cup.

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My name is Ashe and I’m a B2B copywriter, marketer and designer for the coffee, tea and alcohol niches. Here I summarize industry news, analyze social trends and get down and dirty with the delicious art.

Coffee, tea and alcohol trickles into everything I do. No matter where I’ve found myself over the years, that half-full mug has eternally rested in the corner of my eye.

I’ve worked as an interpreter. I’ve worked as a barista (several times). I’ve worked as a commercial illustrator (and still do). I’ve gone to community college. I’ve traveled across the country. I’ve moved over twenty times in my life. The unifying thread between all of these minor and major steps has been a reliable love for a cozy drink. The simple pleasure of a hot mug between my fingertips has been an indispensable tool for grounding my creative mind and redirecting my stress.

The foundation of why we grow, roast and brew…they’re all around us.

Reoccurring feelings of peace transform into our morning rituals. They proceed to buoy us through the good times and the tough times, one steam cloud and cinnamon whisper at a time. Family, hardship, joy, community, good old-fashioned ‘just trying to stay awake’…they’re all valid and they’re all fantastic.

Coffee, tea and alcohol are also multibillion dollar industries.

They permeate countless sectors, from hospitality to office spaces. Their health benefits and cultural meanings aren’t just the icing on the cake: they’re the foundation of why they’re so beloved to begin with. Whether you’re here to learn more about the nature of brewing coffee — or are wondering which ways the winds are blowing for your beverage-based business — you’re already on the way to reaching new heights.

Marketing trends are always evolving.

My years of experience as a copywriter mixes with my years of experience as a barista and illustrator to help businesses get a foothold in today’s content flurry. Longform content, microcontent, e-mail marketing, social media, SEO…just like there are many ways to enjoy a good drink, so too are there many ways to reach out to people. I update once or twice a week.

Do you need to update your content marketing strategy? Let’s get in touch.

(I also review music, with an emphasis on promoting lesser-known groups and musicians that could use more attention. Who knows? You might just find the next perfect song to go with your favorite cup of chai.)

Fill up your mug, kick up your feet and enjoy some tunes. There’s so much to discover.

All images used on this website are stock photos free for use with modification, unmodified photos shared under the Creative Commons license, original illustrations/graphics created myself or original photos taken myself.