There’s a ton of overlap between coffee and cocao. It’s not just in drink recipes, either: both industries face widespread criticism for harmful business practices. Small wonder why terms like ‘direct trade’ and ‘blockchain’ are gaining such traction, right?
Cocao farmers in several African countries have been struggling under poverty wages and brutal working conditions for generations. Business Insider took a deep dive into a Ghanian cocao farm looking to change things from the inside out. These farmers are not just creating the raw product, but also processing and packaging it within the country. This simple change does wonders for increasing their prices, while also eliminating greedy middlemen.
With many coffee farmers leaving the industry for adjacent fields like sugarcane and cocao, here’s hoping these business changes have a positive ripple effect.