Growing Confidence From The Ground Up: Building Trust In The Coffee Industry

Trust doesn’t happen overnight. It can, however, be lost overnight.

The coffee industry has been coming face-to-face with trust issues in the past few months alone. Green Mountain Keurigs, an easily recognizable grocery store coffee brand, has been hit with a customer lawsuit citing dishonest marketing practices. News reports having been honing in on how farmers are left out of coffee buying and distribution conversations. Studies have cropped up finding consumers disillusioned with green labels, despite environmental certifications coming in many varieties and requiring a lot of work to obtain. Starbucks, the titular coffee behemoth, has been cagey concerning details on how much the corporation has been paying farmers.

All this information is overwhelming…and rightfully so. Whether you are a distributor, roaster or cafe owner, you literally cannot afford not to build trust.

Buyers can sniff dishonesty a mile away. Keeping tight lips may seem wise in the short-term, but in the long-term can and will affect everyone up and down the coffee line. There is no quick answer when it comes to building trust, either. Not when you have to cultivate the individuality of the people you work with and the people you hope to buy from your business. There are, however, obvious pitfalls that should be avoided moving forward.

Let’s take a look.

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cafe sign

Great Lattes, Great Interiors: Three Fun Spins On Classic Cafe Design

The quintessential coffee shop has grown, for lack of a better term, quite organically in the minds of Americans over the decades.

With over 30,000 cafes to the United States’ name, there comes an inevitable commonality between them all. They’re viewed as highly modern settings with convenience at your fingertips. Free Wi-Fi, accessible charging stations, quality lighting, you name it. Then there’s the rustic furniture or impeccable modernism, beautiful to witness even through the haze of the morning rush. It’s all topped off with, what else, delicious coffee and tea paired with pastries, soups and treats. Whether you visit cafes regularly or only swing by as a reward to yourself, it’s easy to think these places blur together after a while.

Here are three small, yet significant spins on the classic coffee shop I’ve seen recently. Some things never change, but these are more than happy to bump up the novelty:

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