Millennials Want Decaf Coffee More Than Previously Thought

You ever think about how the stigma toward decaf coffee is a self-fulfilling prophecy?

“People don’t want decaf because we don’t offer decaf options and it’s hard to buy what isn’t there hence why they don’t want decaf.”

This mountain of stigma is less a natural side-effect and more built brick-by-brick by people who really need to get their priorities straight. Decaf tastes bad…because many in the past didn’t give it the same care and attention as caffeinated coffee. Decaf is only for puerile, shallow coffee drinkers…because snobbery is more important than personal preferences. One way or another, decaf coffee gets bumped to the bottom of the pile, resulting in few options and a lot of rolled eyes.

The Perfect Daily Grind takes a look at how decaf coffee has seen a rise in interest among Millennials, actively preferred for its lower caffeine content with statistics that only continue to grow. The article takes a look at several fairly recent studies ranging from 2013 to 2017, noting that decaf hits many high notes for the demographic. Reduced caffeine addiction is one. Fewer jitters, crashes and, yes, drowsiness are more. Cafes are being called upon to meet this significant percentage halfway, and, of course, I’m all for it.

I mean…decaf’s my default. Has been for several years now. It keeps heart palpitations and nausea at bay without sacrificing delicious flavor. I’ll sing its praises all day long and, with any luck, more voices will be added to this choir.

How to support local cafés and businesses during quarantine — Coffee with the Queen

“A small business is an amazing way to serve and leave an impact on the world you live in.” -Nicole Snow This statement by Nicole Snow is true — but, as a small business owner, I think she only captured half of what it means to be a small business. Small businesses contribute to their […]

How to support local cafés and businesses during quarantine — Coffee with the Queen

A quick little guide on how to support your love of coffee beyond the (increasingly) rare trip to the grocery store.

I recently bought some decaf beans from local roasters (which I’ll be reviewing within the next month), as well as some much needed coffee equipment for my kitchen. With the American economy already showing similar statistics to the Great Depression, though, I’ll also emphasize you don’t need money to show your support. An email or supportive comment on social media will go a long way to show these cafes and roasters you’re thinking of them.

A Coffee A Day Won’t Keep The Doctor Away: Social Distancing And Coffee Shops

I had a dream about a delicious latte earlier this week.

In the fields of my subconscious I visited a latte event beneath the overhang of a highway (dreams are funny like that) and rubbed shoulders with local roasters and farmers alike. Later I would sit down with a monster of a mug, filled with a predominantly arabica blend and topped off with a thick, creamy foam that clung to my upper lip. The dream would end up taking another odd turn as I went behind the counter and started making my own espresso shots to judge them on their crema. Seems my barista roots are as strong as ever.

I’m not going to be able to make my dream come true any time soon, as coffee stores left and right are shutting down…or considering it. Blue Bottle Coffee, for starters, has temporarily shut down its stores around the nation. The chain made an exception for South Korea and Japan, however, due to their more rigorous response to the coronavirus and much more accessible healthcare system. Starbucks, on the other hand, is currently debating whether or not to close.

They’ve gone at length to stress rigorous cleaning protocols to manage the coronavirus spread, which still might not put a dent in viral rates in the West. I may love a fresh, hot latte as much as the next person, but this stubborn response is just hazardous.

Makes me wonder just how popular home brewing will become in the coming months of social distancing and health awareness. There are a lot of benefits to be had: saving money (especially for those who have a morning commute), having more control over the coffee itself and reducing the chance of getting sick. I myself have been squirreling away spare change in order to buy a hybrid coffeemaker for my kitchen. What about you?

Do you miss cafes or do you prefer making coffee at home?

Growing Confidence From The Ground Up: Building Trust In The Coffee Industry

Trust doesn’t happen overnight. It can, however, be lost overnight.

The coffee industry has been coming face-to-face with trust issues in the past few months alone. Green Mountain Keurigs, an easily recognizable grocery store coffee brand, has been hit with a customer lawsuit citing dishonest marketing practices. News reports having been honing in on how farmers are left out of coffee buying and distribution conversations. Studies have cropped up finding consumers disillusioned with green labels, despite environmental certifications coming in many varieties and requiring a lot of work to obtain. Starbucks, the titular coffee behemoth, has been cagey concerning details on how much the corporation has been paying farmers.

All this information is overwhelming…and rightfully so. Whether you are a distributor, roaster or cafe owner, you literally cannot afford not to build trust.

Buyers can sniff dishonesty a mile away. Keeping tight lips may seem wise in the short-term, but in the long-term can and will affect everyone up and down the coffee line. There is no quick answer when it comes to building trust, either. Not when you have to cultivate the individuality of the people you work with and the people you hope to buy from your business. There are, however, obvious pitfalls that should be avoided moving forward.

Let’s take a look.

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cafe sign

Great Lattes, Great Interiors: Three Fun Spins On Classic Cafe Design

The quintessential coffee shop has grown, for lack of a better term, quite organically in the minds of Americans over the decades.

With over 30,000 cafes to the United States’ name, there comes an inevitable commonality between them all. They’re viewed as highly modern settings with convenience at your fingertips. Free Wi-Fi, accessible charging stations, quality lighting, you name it. Then there’s the rustic furniture or impeccable modernism, beautiful to witness even through the haze of the morning rush. It’s all topped off with, what else, delicious coffee and tea paired with pastries, soups and treats. Whether you visit cafes regularly or only swing by as a reward to yourself, it’s easy to think these places blur together after a while.

Here are three small, yet significant spins on the classic coffee shop I’ve seen recently. Some things never change, but these are more than happy to bump up the novelty:

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