Tag: coffee packaging

coffee

Coffee Packaging Favors Bold And Splashy Over Minimalistic

Ashe

As a fan of maximalism and coffee packaging, this article is a match made in heaven. I’ve been collecting coffee packages for the past few years and I’m thrilled to say visual personality is at an all time high.

If you’re looking for a dose of artistic inspiration, check out this compelling article from the (newly revived!) Fresh Cup Magazine. The author takes a look at several specialty roasters and how they’re using packaging/branding to stand out on a visual level. There are some truly gorgeous examples of coffee packaging here, particularly Couplet and Felix Roasting Co.. My retro-and-classical loving heart is a-flutter.

This approach is style meeting substance. Not only is powerful visual design a must-have for any brand that wants to stand out, minimalism has garnered a rather meager reputation over the years. Too much of specialty coffee is modeled after the wine industry in terms of exclusivity and an ‘in the know’ attitude. Many of the roasters in this article hope that a fun, splashy approach will encourage people to get into a new passion.

Do you have any favorite coffee packaging designs? I’m always on the look for more bags and boxes to add to my collection, so let me know in the comments.

coffee, industry news

The Classic Coffee Cup Gets A Clever Makeover

Ashe

The coffee cup is an iconic staple of day-to-day life. It’s also loaded with unsustainable bells and whistles that create a lot of waste every year.

Just how much waste? According to a study by The Guardian, the UK alone tosses over 2.5 billion paper coffee cups every year. Even worse, a mere one out of every four hundred cups is actually recycled. That means towering landfills, worsening air quality, and, of course, the omnipresent threat of irreversible climate change. Being presented with yearly figures like these makes sustainability conversations feel like a useless loop. It’s all a lot of positive fluff with little to actually show for it.

This redesign to the classic coffee cup has a few thoughts on the matter. Fast Company shared an interview with the creators of this Kickstarter-backed coffee cup, hearkening to Chinese takeout and origami in its lid-free and sleeve-free design. It’s easy to fold and unfold, without fear of spilling, and cuts into the dismal statistics left by wasteful coffee culture.

One of my favorite details are the lovely animal-focused prints by Alexis Kandra, chosen specifically to keep buyers mindful of the very environment they’re supporting. Now that’s mindful packaging design.