Do I even need to get any more specific?
Food Insider recently posted a video on a London cafe offering an innovative ‘charcoal latte’ designed for people who don’t want to drink decaf. Because, you know…decaf coffee doesn’t exist. They proceed to compare it with their recent matcha and turmeric latte offerings, two vastly superior and safer options that don’t involve you consuming ashy remains. To put things in perspective, I won’t even eat toast that’s too burnt. …Yeah. Now imagine a cup full of the stuff.
This is more than just a gross idea. Did you know charcoal can alter your hormone levels and affect the validity of hormonal birth control? How about the fact it can block up your intestinal tract if you consume too much? I thought cafes shunning COVID-19 safety protocol were dangerous, but this might just take the cake. The prettiest latte art in the world doesn’t hide the fact that you’re drinking the burnt detritus of what was actually food, once upon a time.
(and if you want to detoxify your body, take solace in the fact your liver is already doing that)
Now, yes, activated charcoal pills are recommended by doctors in rare cases for overdoses. This, though, is just too much to be chugging weekly. Pretty latte art and twee glass mason jars won’t hide the fact this is an actual health hazard being marketed as a hip new idea to unsuspecting customers. My favorite part of this whole mess has to be the relief that a charcoal latte didn’t taste like charcoal.
When the tagline of your product could be confused for an Onion headline, you’ve messed up.