Millennials Want Decaf Coffee More Than Previously Thought

You ever think about how the stigma toward decaf coffee is a self-fulfilling prophecy?

“People don’t want decaf because we don’t offer decaf options and it’s hard to buy what isn’t there hence why they don’t want decaf.”

This mountain of stigma is less a natural side-effect and more built brick-by-brick by people who really need to get their priorities straight. Decaf tastes bad…because many in the past didn’t give it the same care and attention as caffeinated coffee. Decaf is only for puerile, shallow coffee drinkers…because snobbery is more important than personal preferences. One way or another, decaf coffee gets bumped to the bottom of the pile, resulting in few options and a lot of rolled eyes.

The Perfect Daily Grind takes a look at how decaf coffee has seen a rise in interest among Millennials, actively preferred for its lower caffeine content with statistics that only continue to grow. The article takes a look at several fairly recent studies ranging from 2013 to 2017, noting that decaf hits many high notes for the demographic. Reduced caffeine addiction is one. Fewer jitters, crashes and, yes, drowsiness are more. Cafes are being called upon to meet this significant percentage halfway, and, of course, I’m all for it.

I mean…decaf’s my default. Has been for several years now. It keeps heart palpitations and nausea at bay without sacrificing delicious flavor. I’ll sing its praises all day long and, with any luck, more voices will be added to this choir.

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