I just love good packaging design. Some believe it to be a secondary detail to the coffee, but to me, they’re two sides of the same coin.
You eat with your eyes first, as the saying goes. Packaging design has a tall order standing out from the rest of the competition while ticking off the basics of communication design: the who, what and why. Coffee packaging, whether ground or whole, has a common list of must-have details to get customers involved at a glance. Origin, decaffeination method, roast level, roast date, flavor notes…just to name a few. Some go the extra mile and list off altitude, processing method and the coffee bean variety.
Sparrows Coffee‘s splashy design is a great starting point, but how does the coffee itself stack up? If you want to start trying out specialty decaf coffee (and the occasional wholesale variety) yourself, check out my directory to get started with today’s best American coffee roasters. I recently reviewed the sweet and fruity Ruby Coffee Roasters’ Decaf Cauca, as well as the earthy Kuma Coffee’s Peru San Ignacio Decaf.
Let’s dive in:Continue reading “Decaf, Decaf Everywhere: Sparrows Coffee Decaf La Serrania”