Americans Still Love Their Coffee…Just Not In The Same Way

America is still a nation that runs on coffee. It’s just mostly at home.

This report from Daily Coffee News pretty much confirms what I’ve been seeing left and right these past several months. Homebrewing has become the cream of the crop, deemed both safer and cheaper in the long run. While cafes aren’t completely out of the picture, they estimated as much as 20% fewer Americans are visiting in-person. Larger roasters with e-commerce or wholesale grocery delivery on their side are also doing much better compared to their smaller peers.

There’s another important detail here, too, that anticipates how things may still change this year. Many Americans still crave sitting at a cafe, which could be good news…and bad news. This pandemic is still in full swing, with some states reporting record highs of hospitalized patients and schools still struggling to stay open for any period of time. How can coffee remain a source of comfort without being a hazard?

I miss cafes, too, but my homebrewing station has filled the gap quite nicely. In some ways? I like it even better. I can craft my drink to personal perfection, save money and enjoy the process at my own pace.

How about you? Have your coffee drinking habits changed in 2020?

2 thoughts on “Americans Still Love Their Coffee…Just Not In The Same Way

  1. Panodespresso says:

    In Poland coffee shops lost 10% of customers during the pandemic . ( the habit of meeting for a coffee is quite fresh- last 12years , earlier comunism has almost completly killer cafe life) During covid time people started buying automatic coffee machines (we are 4th market in Europe). Coffee beans sales are increasd up to 50% looking at the same period of 2019. Sales of coffee capsules dropped 19%. By myself I cannot immagine life without visiting my favourites or new cafes. I need it like breathing

    Liked by 1 person

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