Craft beer isn’t the easiest to jump into for newcomers. Not when you can go for what’s familiar and just grab a Budweiser on your way to the checkout.
Never fear! This brief breakdown by CStore Decisions explains craft beer at its most simple, stressing its focus on small batches and unique flavors. Now, these breweries don’t exactly have to be tiny. A craft brewery can still create up to six million barrels and still qualify as craft beer, with the best known examples being Blue Moon and Samuel Adams. I’m a fan of both brands myself (and I can’t recommend the Samuel Adams Brick Red hard enough).
If you’re feeling a little adventurous, check out local craft breweries in your state. You might be surprised at some of the neat flavors you find.
American craft beer is at an interesting crossroads lately. There’s a spike in interest, and subsequently a spike in sales, but also pervasive problems in marketing and shipping that could see individual businesses struggling. I’ve got a lengthy guide coming up soon, tackling these issues one-by-one from my perspective as both a copywriter and a longtime beer lover. Until then, I’m going to go browse the Schilling Hard Cider catalog and get myself a treat for April. Their Grapefruit And Chill is just splendid.
What are you drinking lately?