alcohol, beer, industry news

No More Mystery! Craft Beer Explained

Craft beer isn’t the easiest to jump into for newcomers. Not when you can go for what’s familiar and just grab a Budweiser on your way to the checkout.

Never fear! This brief breakdown by CStore Decisions explains craft beer at its most simple, stressing its focus on small batches and unique flavors. Now, these breweries don’t exactly have to be tiny. A craft brewery can still create up to six million barrels and still qualify as craft beer, with the best known examples being Blue Moon and Samuel Adams. I’m a fan of both brands myself (and I can’t recommend the Samuel Adams Brick Red hard enough).

If you’re feeling a little adventurous, check out local craft breweries in your state. You might be surprised at some of the neat flavors you find.

American craft beer is at an interesting crossroads lately. There’s a spike in interest, and subsequently a spike in sales, but also pervasive problems in marketing and shipping that could see individual businesses struggling. I’ve got a lengthy guide coming up soon, tackling these issues one-by-one from my perspective as both a copywriter and a longtime beer lover. Until then, I’m going to go browse the Schilling Hard Cider catalog and get myself a treat for April. Their Grapefruit And Chill is just splendid.

What are you drinking lately?

coffee, industry news

Three Great Things That Taste Great: Alcohol, Tea And Coffee Mixed Together For That Extra Kick

You don’t have to choose when it comes to enjoying the tangy pop of beer or the smooth bitterness of coffee. As the saying goes? The more, the merrier!

Drinks are just as much an experience as they are a way to wet our throat. Coffee is commonly associated with the morning rush in the West, with many working Americans having entire morning rituals around a cup of joe. Tea is commonly seen as a relaxing drink — particularly a hot mug of herbal goodness — and beer shares a similar reputation…alongside being the key ingredient to a rowdy party!

It can seem like overkill to mix all these contrasting flavors and stimulants together, but a few places are choosing to embrace this happy balance.

Continue reading “Three Great Things That Taste Great: Alcohol, Tea And Coffee Mixed Together For That Extra Kick”