Better late than never! This beer can art appreciation post cropped up last year, but it’s a whirlwind of inspiration.
If you know anything about me and this blog, it’s that I love packaging design. It’s a deceptively simple creation we easily take for granted, blending appealing colors and psychology into one…well, package. It’s not enough to just look pretty. Packaging design needs to communicate intent. It needs to stand out from the others on the shelf. It needs to have some artistic flair to make you want to show it off or even keep it around. That’s a tall order, one many breweries have risen to.
This fun list from Just Beer App shows off fifteen unique can designs and what makes them special. They go into the details behind each brewery or pub, then cross-reference how they get across their identity visually. Some local designs use environmental shorthands to show their love for a particular city or state, while others craft original characters to represent the ‘character’ of a unique brew. I’m pleasantly blown away by Noble Rey Brewing Co.: their design creates a full illustration if you stack each beer can on top of the other.
This is a great time to mention I designed a seasonal beer can this year, which I’ll be showing off here soon. In the meantime, get buzzed on some good art.