Left and right I see the shrinking appeal of alcohol. I’ve even felt it myself.
Once or twice a week I dip into my alcohol stores. I’ll crack open a hard cider over a baked potato for dinner. Pour myself an inch of wine during a lazy Sunday in front of a movie. As time goes on, however, I find myself getting more selective with what I put in the fridge. How many calories it has, how it lines up with my current diet and exercise regimen. This is a far cry from a few years ago, where I was less picky as long as it tasted good.
While the United States has been seeing a consistent dip in beer and wine sales (with the reasons usually lining up with health concerns), it’s far from an American phenomenon. This analysis from The Guardian goes into a similar trend in the U.K., exploring how younger drinkers are starting to skew toward lighter beer or no beer at all. Craft beer, beloved for its unique local varieties and limited-edition offers, is starting to dip after a strong past five years.
This is lining up with another prod to the beer-making bubble: a lack of CO2 connected to the ethanol industry’s current struggles. While recent spikes in beer purchases have been attributed to COVID-19, those numbers are not going to be easy to maintain when breweries don’t have the supplies they need. Combined with an overall shrinking interest in party culture and binge-drinking, this is a slope that will only get steeper. Drinks are going to have to continue getting creative (and healthy) to keep people’s attention.
What about you? Do you see your beer-drinking habits changing this year?