The Coffee Crisis Is Worse Than You Think

It’s hard to comprehend the magnitude of an entire planet on the brink of no return.

Climate change is a powerful-yet-nebulous force that only seems to manifest in detached news reports and the occasional quip we make about the weather feeling ‘off’ this year. The plight of farmers makes our hearts ache, yes…and we can still feel entirely powerless on how to actually hold corporations responsible for the damage they do. It’s all a lot of numbers and shrinking minutes, not at all helped by a lack of awareness.

Fortunately, we still have time left.

Vox just published a video on the global coffee crisis — with a predominant focus on Colombia — and what it means for the people who work there. They explore the differences between the two major coffee varieties, how even mild changes in temperature completely overhaul the coffee growing process, and the change of coffee prices over the decades. It’s very telling how some of the rhetoric bragged about in the 1920’s is rather similar to the rhetoric used today. A lot of fluff about respecting farmers without the numbers or working conditions to match.

Give this video a watch if you need to catch up on what’s affecting one of today’s top coffee producers. While there’s still more work to do on the consumer end of things, knowledge can only make things better.

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