It’s difficult to figure out which brands are legitimately organic and which aren’t. That’s the point.
It’s hard to demand better when you don’t even know where to start, right? The coffee industry’s supply chain has long since danced on a thin line between necessary and highly convoluted, with many today calling for ‘snipping the links’ to improve transparency. This could mean farmers also operating as roasters. This could mean importers receiving less money. It’s a lot of talk with not much action…but the USDA has had about enough.
Short for the United States Department of Agriculture, the USDA is a well-known organic label on many specialty coffee brands. So well-known, in fact, it’s starting to lose meaning entirely. New standards are now being implemented to better manage a severe lack of oversight on ethical and eco-friendly farming standards in the coffee industry. Inconsistent implementation, misinterpreting the rules and a lack of consequences for those that shirk responsibility are cited as common issues with the label.
You can never ask too many questions. Do you often look into organic labels when buying a product? If so, do you go the extra mile to see if they’re legit?