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A New Coffee Certification Is In Town

Keeping track of coffee certifications isn’t easy. The brew already has a thousand and one details swirling around every purchase, from origin to bean variety to altitude.

The complex web of certifications have already come under fire a few times lately, such as the USDA admitting they might have to completely rehaul their organic certification due to a lack of compliance and oversight. That isn’t to say these labels are completely untrustworthy, but rather, it’s our duty as customers to be extra diligent about what we buy. Just because something says it’s sustainable doesn’t mean it actually is. As such, this detailed article on a new coffee certification had me feeling a glimmer of hope.

Not only is the Jaguar Friendly program a mutually beneficial partnership between farmer and animal, they go into great detail in how the certification actually works. Coffee farms under this certification have to dedicate certain areas of land to the jaguar’s territory, including planting trees in certain locations and focusing on shade-grown coffee to reduce the need for expensive methods of cultivation. The goal is to reduce dangerous encounters and the worst-case scenario of killing an already threatened species.

Consider looking for this label on your next bag of coffee beans. What goes around comes around, as the saying goes, and this is a very forward-thinking initiative, indeed.

coffee, industry news, tea

Everyone Has A Role To Play With Sustainability Labels

Sustainability has become a pretty convoluted word. It sounds nice on paper — and looks pretty snazzy — but the moment you start to scratch the surface, you run into trouble.

Which sustainability labels are actually inciting meaningful change for farmers? How are these certifications approved and maintained, much less reinforced by outside parties? Do consumers actually have any power when it comes to encouraging fair trade? These are just a few of the questions that The Week takes a look at: their illuminating piece goes into the nitty-gritty behind sustainability certification and what it actually means for farmers, traders and consumers.

Government initiatives versus non-profits. The issue of premium demand and production. The flaws in the reporting system and which standards are used to measure in the first place. There’s some good, insightful commentary here to pierce the labyrinthine tangle of fact and fiction. While the sustainability conversation won’t be ended with just one article — indeed, the oversaturation of certification labels is the problem — this article will give you a better idea as to what you’re looking at while shopping.

Just yesterday I was looking for coffee to stock up my shelf and wondering whether or not I should buy K-cups, thanks to recent recycling issues. I’m also planning on making the switch to a French Press for home coffee so I can focus on purchasing specialty, small-batch coffee. It’s not much…

…but change has to start somewhere.