coffee, industry news

The Classic Coffee Cup Gets A Clever Makeover

The coffee cup is an iconic staple of day-to-day life. It’s also loaded with unsustainable bells and whistles that create a lot of waste every year.

Just how much waste? According to a study by The Guardian, the UK alone tosses over 2.5 billion paper coffee cups every year. Even worse, a mere one out of every four hundred cups is actually recycled. That means towering landfills, worsening air quality, and, of course, the omnipresent threat of irreversible climate change. Being presented with yearly figures like these makes sustainability conversations feel like a useless loop. It’s all a lot of positive fluff with little to actually show for it.

This redesign to the classic coffee cup has a few thoughts on the matter. Fast Company shared an interview with the creators of this Kickstarter-backed coffee cup, hearkening to Chinese takeout and origami in its lid-free and sleeve-free design. It’s easy to fold and unfold, without fear of spilling, and cuts into the dismal statistics left by wasteful coffee culture.

One of my favorite details are the lovely animal-focused prints by Alexis Kandra, chosen specifically to keep buyers mindful of the very environment they’re supporting. Now that’s mindful packaging design.

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