coffee, industry news

The First Coffee Chain From A Coffee-Producing Nation?

A tall order to live up to, but more than possible. Kopikalayan is an Indonesian coffee chain with their sights set on becoming a global household name.

Their biggest difference? They don’t just distribute coffee, but source it from home.

The implications of major coffee corporations being located in the West is uncomfortable at best, damning at worst. Today’s biggest coffee producers by sheer volume are Brazil, Colombia, and Vietnam, yet local coffee culture has struggled. It’s hard to develop an interest in coffee when most of it is exported to other countries, right?

This article is a lengthy read, but worth every second. It breaks down key details into why several Asian nations are seeing a boom in local coffee culture and consumption. The main factors are:

– Generational shifts (namely, Millennial and Gen Z)
– Rise of the middle-class
– Growing awareness of local businesses, inequity, and sustainability
– Online trends (particularly on Instagram and TikTok)
– Rise in homebrewing during the pandemic

While some of these trends are definitely in response to increased social isolation, most shifts were bound to happen. Awareness of our impact on the planet is going to keep increasing as climate change and social inequity continues to push our collective backs against the wall.

I’m very interested in seeing where Kopikalayan goes from here.

update

Update For The New Year!

It’s been a while since I updated! I’m off to a pretty late start, but I have a lot of plans for this blog for the new year.

The goal of DragonsAndFlowers hasn’t changed all that much. It’s still going to be a repository of alcohol, coffee, and tea news and culture, with a smattering of reviews and thinkpieces tossed in. That said, I’m keen on updating more regularly: once or twice a week without fail. I’ve been working on a content buffer to make sure I’ll be getting out my thoughts on a more consistent basis.

As for newer aspects: I plan on conducting a few interviews in the future deep-diving into issues and solutions in these industries. I’ve had some illuminating conversations with industry peers concerning:

  • environmental sustainability
  • fair trade
  • new technology
  • supply chain
  • marketing and design

I’m also going to be dipping into affiliate marketing and bolstering my portfolio. Specifically, I’ll be adding the following to my copywriting, content writing, and design service pages over the course of the year:

  • packaging illustration and design
  • e-books
  • infographics
  • proofreading
  • editing

I’m especially interested in getting more wine, craft beer, and tea reviews alongside my usual decaf coffee. They’ll likely get their own series name to keep things organized. To top things off, the overall blog design will get a new coat of paint. While I’m not sure if I’ll commit to an email newsletter just yet, it’s another element I’m deeply considering.

There’s a lot to do and I’m excited to share it all.