A tall order to live up to, but more than possible. Kopikalayan is an Indonesian coffee chain with their sights set on becoming a global household name.
Their biggest difference? They don’t just distribute coffee, but source it from home.
The implications of major coffee corporations being located in the West is uncomfortable at best, damning at worst. Today’s biggest coffee producers by sheer volume are Brazil, Colombia, and Vietnam, yet local coffee culture has struggled. It’s hard to develop an interest in coffee when most of it is exported to other countries, right?
This article is a lengthy read, but worth every second. It breaks down key details into why several Asian nations are seeing a boom in local coffee culture and consumption. The main factors are:
– Generational shifts (namely, Millennial and Gen Z)
– Rise of the middle-class
– Growing awareness of local businesses, inequity, and sustainability
– Online trends (particularly on Instagram and TikTok)
– Rise in homebrewing during the pandemic
While some of these trends are definitely in response to increased social isolation, most shifts were bound to happen. Awareness of our impact on the planet is going to keep increasing as climate change and social inequity continues to push our collective backs against the wall.
I’m very interested in seeing where Kopikalayan goes from here.