Coffee and tea cross over a lot.
They’re comforting drinks with roots as a community affair, easily consumed either hot or iced. They provide an easy caffeine boost to the weary and overworked, with a flavor kick for the decaf crowd. They’re both multi-billion dollar industries facing astronomically bad climate change and poor working conditions that could affect the crop forever.
So the list goes on.
Wize takes the best of both worlds with a tea drink made out of coffee leaves. It’s a trend I’ve been keeping up with for the past year and a half: several beverage industries have been skewing their products in favor of more healthy alternatives, whether low on sugar, low on alcohol or low on calories. This coffee leaf drink boasts a very healthy count, with additional incentive to the conscientiously minded: it’s also helping to bridge the economic gap between the industry and farmers.
The company’s co-founder stresses the dismal state today’s coffee farmers are in, stating as much as half of the farmers in their region leaving the business because of a lack of options. COVID-19 has made this rock and a hard place all the worse due to unsafe working environments, to boot, and is not expected to get better for many months. He insists not only will Wize’s coffee leaf tea keep farmers employed during the coffee industry’s off-season, it’ll also help them socially distance.
That’s a pretty tall order from a pretty neat drink. What do you think?