coffee, industry news

A Conversation With Joe: What A Mug, Cup Or Can Of Coffee Has To Say About You

Coffee isn’t just a drink to perk you up in the morning. It’s a personality test.

One person may drink their coffee black with a nigh-religious fervor because they like to keep things simple. Others need a big dollop of sugar and milk to get it tasting right because what is life but a series of indulgences? Yet more prefer to brew at home rather than swing by their coffee shop of choice because they’re flat broke. It’s fascinating how much coffee speaks to our personality, lifestyle and interests.

I can’t even touch a cup of coffee unless it has something in it. I also can’t have too much caffeine without putting my body into overdrive (yes, caffeine actually makes me tired). My standard mug-at-home is popping a grocery-store brand dark decaf in my keurig, with a spoonful of brown sugar and a little whole milk to round it out. I love white-chocolate raspberry mochas and sea salt caramel lattes. I can’t stand iced coffee, but will never turn down a blended frappuccino. You could say my tastes reflect how finicky I am, as well as my huge sweet tooth.

Coffee preferences across certain demographics have also done wonders for cluing us in on what people want out of their life in general. For starters, industry news is always pushing forward the latest trends with Millennials. Keurig Commercial completed a study earlier this year across the 18-34 demographic, concluding that the coffee of the decade is starting to shift toward unique, seasonal blends. Perhaps this is indicative of twenty-somethings and early thirty-somethings rejecting monotony in favor of more memorable experiences?

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I have friends that view coffee more as a treat than a daily staple. I have family that immediately perk up at the scent of a freshly roasted cup. I know of yet more others that don’t touch the stuff with a ten-foot pole!

What kind of coffee do you like or don’t like and what does that say about you?

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