Electronic & Synth-Pop

Got some good stuff this week! Unlike some of the previous lists where I’ve been sharing new favorites, some of these artists I’ve been a fan of for years. With so much music released week after week, it’s nice to do a little reflecting and see what’s stuck with you along the way (it helps my Youtube account is one giant music repository and I’ve been using it since community college). Without further ado, let’s take a look at some electronica and synth-pop!

1. “2012” by Genki Sudo (WORLD ORDER)

Remember those men in suits doing the robot? Then you may know a thing or two about Genki Sudo. If not, his smooth and dreamy synth-pop single ‘2012’ is a good place to start. The Japanese group WORLD ORDER gained a notable Internet presence through their catchy tunes and choreographed dance routines a few years back, still going strong today with concerts, advertisements and periodic album releases. While their self-titled ‘WORLD ORDER’ is their most popular song to date, I thought I’d take a glance at a piece that might’ve slipped under the radar.

Soothing and gentle, ‘2012’ leans more toward the low-key with its synthetic violins and electronic notes. The video is just as beautiful, embracing the natural beauty of Mexico City both in its environments and downtown cultures. This group clearly loves what they do yet don’t take themselves too seriously, allowing the confused and delighted reaction shots of passerbys to permeate multiple shots. It’s not an easy balance to strike and Genki Sudo’s WORLD ORDER encourages it in spades.

Perfection is when we’re here

Perfection is where we’re going to

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