Easy And No Longer Cheap: Why Specialty Instant Coffee Is On The Rise

Coffee is as varied as the people who drink it. Some prefer to take their time on a lazy Sunday crafting delicate home lattes. Others barely have enough time to toss a packet in a mug before rushing to work. I regularly look forward to my home coffee set-up, choosing between decaf beans and brewing methods alike.

That’s what makes coffee so wonderful: it adapts to fit us, in every shape and size.

That doesn’t stop instant coffee from being somewhat of a dirty phrase in the coffee industry, however, conjuring up comparisons to caffeinated dirt and being brushed to the side as only fit for the tasteless among us. Several businesses today are challenging that notion, offering specialty instant with gentler brewing methods and more subtle tasting notes. This piece on Vinepair looks at the history of instant coffee over the decades and how it’s starting to break through its stained reputation. Dalgona, the online coffee craze often made with instant coffee crystals, is just the tip of this iceberg.

I’m definitely going to check some of these out soon. I’ve never had specialty instant before (one step at a time!) and am very curious about some of these flavor notes. Cashew, red wine or toffee with just a stir of the spoon? Sign me up.