I am living proof that coffee newsletters are a very effective marketing tool in the long-term.
Several months ago, near the beginning of the year, I signed up for Methodical Coffee‘s newsletter as a reminder to try out their decaf. In-between other specialty coffee bag purchases they would crop up in my email’s promotions tab with new coffee bags or behind-the-scenes peeks. I wouldn’t end up buying it until several months later. While ‘now’ is a more preferred word than ‘later’ in the rapidfire world of business, it stands to reason a good business encourages customers of every single stripe. The ready-to-buys. The not-quite-sures. The ‘I totally want to buy this, it just keeps slipping my mind in a sea of marketing competition’s.
I’m eager to get down and dirty with this lovely specialty decaf coffee bag and all the interesting journeys it took me on. If you haven’t read my previous entries in my decaf coffee series Decaf, Decaf Everywhere, check out my directory. In the meantime, let’s take a look at Methodical Coffee and see if their bag lives up to its build-up:Continue reading “Decaf, Decaf Everywhere: Methodical Coffee’s Decaf Cauca”