Roasters are between a serious rock and a hard place right now. Just look at all the sales and discounts going on.
If I’m not seeing a small roastery offering a large discount after signing up for their newsletter, I’m seeing a medium-sized roastery offering a free shipping and special sales code combo. While all businesses will dip into sales from time-to-time to incentivize new and repeat customers alike, these past several months have veered from canny to desperate.
Which sounds preferable: maintaining the same prices and approach for a dwindling audience or offering a slew of discounts on a ‘some money is better than no money’ philosophy?
I want to try these discounted coffees for more than one reason: save myself some money while helping keep businesses afloat. Bicycle Coffee Co. is exemplary of this pandemic marketing savvy, with several discounts stacked on top of one another, and with charming packaging design, to boot. Better yet? They offer Mexican coffee, an origin I’ve been very eager to try. If you haven’t read my previous posts in the series, check out my directory for some insight into today’s best decaf specialty coffee.
Let’s see what this roastery has to offer:Continue reading “Decaf, Decaf Everywhere: Bicycle Coffee Co’s Water Process Decaf”